Leveraging Brand Legacy

This was the top-performing ad throughout a quarter of ad creative test-and-learns.

Why? Simple. It’s content in a format that the audience responds to (UGC-type, morning routine, aspirational) and capitalizes on brand equity.

Caption copy: It’s the recipe that made us famous for a reason. A metabolism boost and energy that lasts, discover the functional benefits of adding quality fats to your morning cup.†